Mission Statement

"Create a Niche as a leading Fancy Diamond supplier


Highest Level of Quality & Service Possible"

Core Value

  • Belief in Vertical Integration to deliver enhanced value
  • Consistently Meet and Exceed Customer Expectations
  • Professional, Ethical & Fair Business Practices
  • Value the Human Capital

Way Forward

Create a niche as a Leading Fancy Diamond Supplier

  • Prevention of Bribery & Facilitation Payments to gain any unfair business advantage
  • Adherence to Anti Money Laundering & Control of Financing to Terrorism Regulations
  • Comply with Kimberly Process and World Diamond Council System of Warranties
  • Protect the Diamonds from Theft & Substitution and Correctly Disclose Quality
  • Support Prevention of Employment of Children and young Persons
  • No Forced Labour & No Discrimination amongst Employees
  • Provide equal opportunity for growth to all employees
  • Uphold Fundamental Human Rights and the Rights of Employees
  • Provide a clean, safe and Healthy work place & Prepare for Contingencies
  • Reduce Environmental Impact of Operations & be a Green Company
  • Control use of Hazardous substances
  • Comply with all Applicable Statutory & Regulatory requirements